The Influence of Service Quality, Halal Destination Image, and Tourist Experience Toward Tourist Satisfaction of Visitors to West Sumatra

This research aims to analyze: (1) The Influence of service quality towards tourist satisfaction who comes to visit West Sumatra (2) The influence of halal destination image towards tourist satisfaction who comes to visit West Sumatra and (3) The Influence of tourist experience towards tourist satisfaction who comes to visit West Sumatra. The type of this research is Causal research. The population on this research is all international and domestic tourist who comes to visit West Sumatra with the total sample is 100 person which was taken by using cluster sampling method. Finding in this research the data confirm the relationship set out in the hypothesis. It can, therefore, be stated that (1) Service quality has a positive and significant effect to tourist satisfaction (2) halal destination image has a positive and significant effect to tourist satisfaction and (3) tourist experience has a positive and significant effect to tourist satisfaction. The analysis highlights the positive influence which taking part in the service quality, halal destination image and tourist experience have on satisfaction