Events of Persuasive Speech in the Interview of Sandiaga Uno

This study discusses the use of persuasive speech forms in Sandiaga Uno’s interviews. The purpose of this study is to reveal the use of persuasive speech forms in Sandiaga Uno’s interviews. This type of research is qualitative research with descriptive methods. Descriptive means that research is carried out solely based on existing facts or phenomena that are empirically alive in the speakers. This qualitative research aims to produce descriptive data in the form of persuasive speech in Sandiaga Uno’s interviews. The data analysis technique of this research is based on the interactive technique of Miles and Huberman. Through this model, analysis activities are carried out through four stages of activity, namely (a) data collection, (b) data reduction, (c) data presentation, and (d) drawing conclusions and final results. Based on the results and discussion, it can be concluded that in the form of persuasive speech in Sandiaga Uno’s speech, there are as many as forty persuasive speeches, thirty-five directive speeches, ten expressive speeches, five commissive speeches and eight declarative speeches. So the more dominant form of persuasive speech in Sandiaga Uno’s interview is the form of assertive speech.