A Semiotic Analysis of Sarcasm Memes in @Sarcasm_Only Instagram Account

In this study, the researcher wanted to analyze the signs contained in 10 sarcasm
memes on the @sarcasm_only Instagram account. The signs found were analyzed
using Charles Sanders Peirce's theory, namely triadic meaning. In sign there are 3
aspects, namely Representamen, Object, and Interpretant. This research used
descriptive qualitative method. While the data from this research are sarcasm memes
in the form of text and images. This study focused on memes containing sarcasm found
on the Instagram account @sarcasm_only that can be attributed to everyone regardless
of their gender. In the analysis, 26 signs were found. 12 signs were found in the form
of images and 14 signs in the form of text. The Representamen found in this study
were 12 Sinsigns and 14 Legisigns. The Object found were 12 Icons and 14 Symbols.
While, Interpretants were in the form of Arguments. Further researchers are advised
to conduct research on sarcasm memes in the form of videos. Because this study
examines sarcasm memes in the form of images, some aspects such as Qualisign and
Index are rarely found.