Items where Author is "Zikri, Novia Elvi"

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Zikri, Novia Elvi (2021) Pengaruh Daya Tarik Iklan dan Celebrity Endorse terhadap Purchae Intention pada Iklan Sabun Cuci Tangan Lifebuoy di Televisi dan Attitude Advertising Sebagai Variabel Mediasi ( Studi pada konsumen Rumah Tangga di Kota Padang). Skripsi thesis, Universitas Negeri Padang.

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