Maliha, Dabitha Wise and Yasri, Yasri (2016) The Influences of Trust and Perceived Value Towards Purchase Intention of PCC Cement PT. SEMEN Padang in Dumai City. In: Proceeding International Conference Local wisdom for Re-Thinking Global Solutions, 21-23 September 2016, Padang.
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Abstract
This research aims to analyze the effects of trust and perceived value towards purchase intention of PCC Cement of PT. Semen Padang in Dumai city. Populations in the research are the consumer who experiences purchase PCC Cement in Dumai. The sampling has been developed through the accidentall sampling with Cochran, resulting in 100 respondents. The data is collected by using questionnaire. Technical data analysis has been done by multiple regression and t-test. The result of the research indicate that trust, perceived value has a significant efect on purchase intention of PCC Cement of PT. Semen Padang in Dumai city
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Manajemen - S1 |
| Depositing User: | Mrs. Wiwi Sartika |
| Date Deposited: | 02 Mar 2017 02:30 |
| Last Modified: | 02 Mar 2017 02:30 |
| URI: | http://repository.unp.ac.id/id/eprint/669 |
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