Aini, Wirdatul and Hayatunnufus, Hayatunnufus and Ismaniar, Ismaniar (2019) Development of Module in Increasing Tourism Awareness for Souvenir Merchants in Bukittinggi City. Mimbar : Jurnal Sosial dan Pembangunan, 35 (1). pp. 38-40. ISSN Print: 0215-8175 dan Online: 2303-2499
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Abstract
This research is motivated by the low awareness of souvenir merchants about tourism. It aims to produce a module development on tourism awareness for souvenir merchants which explore tourism awareness, tourism awareness improvement modules, content validity testing, convenience testing, module effectiveness testing, and the process of developing a tourism awareness module. The research uses a development approach with qualitative method. Tourism awareness data sources were obtained from souvenir merchants; tourism-awareness modules through Focus Group Discussion; validity test data and module practicality from education experts; city market service and testing module effectiveness from souvenir merchants. The research describes the low tourism-awareness of souvenir merchant, the making of tourism-awareness modules as guidelines for souvenir merchants to participate in advancing the tourism area, and the validity of contents of tourism-awareness development module and module practicality test with a good result. In addition, tourism-awareness modules have proven effective to improve tourist-awareness of souvenir merchants and tourist-awareness modules design based on the behavior that must own to be able to actively participate in developing Bukittinggi City as a tourist area.
Item Type: | Article |
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Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Fakultas Ilmu Pendidikan > Pendidikan Luar Sekolah - S1 |
Depositing User: | Mrs. Wiwi Sartika |
Date Deposited: | 10 Dec 2019 06:53 |
Last Modified: | 10 Dec 2019 06:53 |
URI: | http://repository.unp.ac.id/id/eprint/24356 |
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