Melyani, Rifdathul and Rahmiati, Rahmiati and Thabrani, Gesit (2016) The Influence of Perceived Trust, Perceived Risk and Perceived Ease of Useon Online Purchase Intention to Consumers in Padang. In: Proceeding International Conference Local wisdom for Re-Thinking Global Solutions, 21-23 September 2016, Padang.
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Abstract
This research is aimed to investigate how perceived trust, perceived risk and perceived ease of use influence online purchase intention to consumers in Padang. It was a causative research. The population is citizens of Padang who knows about online shopping and has been visited the online store but never did an online purchasing. As many as 200 respondents are represented as a sample. The data was collected by questionnaire. Using Structural Equation Modeling (SEM), the results revealed that perceived trust and perceived ease of use affect online purchase intention as long as perceived risk affect perceived trust, while perceived risk did not show the effect towards online purchase intention. Thus, the data reflects that consumers in Padang have an intention to shop online
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi > Pendidikan Ekonomi - S1 |
| Depositing User: | Mrs. Wiwi Sartika |
| Date Deposited: | 02 Mar 2017 02:42 |
| Last Modified: | 02 Mar 2017 02:42 |
| URI: | http://repository.unp.ac.id/id/eprint/671 |
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