Utomo, Monica Kirana
(2024)
E-Katalog Official Honne Payakumbuh.
Skripsi thesis, Fakultas Bahasa dan Seni.
Abstract
Official Honne is a fashion brand that sells Muslim fashion products such as
dresses and hijabs which was pioneered by Azzahra Sukma Rusita. This Muslim
fashion brand was founded in 2019 which is located in Payakumbuh. The Muslim
fashion products produced by Honne are limited edition products that are not
widely available on the market with elegant and luxurious designs created by the
owner making these products in great demand by Muslim consumers.
Official Honne does not yet have a promotion that contains complete
product information. After conducting an interview with the owner of the Official
Honne, the owner of the Official Honne business finds it very helpful if there is an
attractive promotion for the products offered by Honne. Seeing the business
conditions of Official Honne which have been established since 2019, it is
necessary to design attractive and appropriate promotional media and information
to promote Official Honne Muslim fashion products.
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