Furnama, Sintia (2020) A Multimodal Analysis of Tourism Brochures for Advertising Tourist Attraction in Mandeh Island, West Sumatra. Skripsi thesis, Universitas Negeri Padang.
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Abstract
This research analyzed verbal and visual elements in tourism brochures of Mandeh Island, West Sumatera: Sumbar Holiday, Mandeh WPM, Genta Travelindo, and Piknik Tour Padang by using Cheong′s (2004) generic structure, Halliday′s (2004) Systemic Functional Linguistic, Kress and Leeuwen (2006) theories. The researcher used descriptive research method. The data in this research were verbal and non-verbal texts found in Mandeh Island tourism brochures. The brochures were downloaded from travel and tour agent web site and Instagram account that are chosen randomly. The result of the study reveals that there are the similarities and differences of the generic structure, verbal, and visual analysis. The similarities found in generic structure between Sumbar Holiday, Mandeh WPM, and Genta Travelindo. Also, the picture dominant used is island, and color dominant is blue and white. Meanwhile the differences found in ideational meaning in the all brochures: Sumbar Holiday relational identifying (55%), Mandeh WPM material (50%), Genta Travelindo material (33%) and relational attributive (33%), and Piknik Tour Padang material (33%)
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | P Language and Literature > PE English |
| Divisions: | Fakultas Bahasa dan Seni > Bahasa dan Sastra Inggris - S1 |
| Depositing User: | Arlianis |
| Date Deposited: | 10 Sep 2021 03:08 |
| Last Modified: | 10 Sep 2021 03:08 |
| URI: | http://repository.unp.ac.id/id/eprint/33609 |
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