<mets:mets OBJID="eprint_49435" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-11-03T12:05:29Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_49435_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Visual Identity Nava Rent Car Kota Batam.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Rikky Setia</mods:namePart><mods:namePart type="family">Pratama</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Nava Rent Car merupakan perusahaan penyewaan mobil di Kota Batam yang belum memiliki identitas visual yang konsisten dan mampu membedakan perusahaan dari kompetitor sejenis. Kondisi tersebut menyebabkan citra merek kurang kuat dan belum mampu merepresentasikan karakter perusahaan secara optimal. Perancangan ini bertujuan merancang sistem identitas visual yang dapat menciptakan diferensiasi serta memperkuat positioning Nava Rent Car melalui penerapan logo, warna, tipografi, dan elemen grafis secara konsisten. Metode yang digunakan adalah Glass Box, yang meliputi pengumpulan data, analisis, pengembangan konsep, visualisasi, dan evaluasi hasil perancangan. Hasil perancangan berupa sistem identitas visual yang diterapkan pada berbagai media, seperti logo, Graphic Standard Manual (GSM), animasi logo, kartu nama, kaos, flyer, feed Instagram, invoice, motion flyer, stiker, dan media pendukung lainnya. Berdasarkan uji kelayakan terhadap 31 responden menggunakan skala Likert, perancangan memperoleh nilai rata- rata 4,41 dengan kategori Sangat Baik, sehingga diharapkan mampu memperkuat branding, meningkatkan daya saing, dan membangun citra profesional Nava Rent Car.</mods:abstract><mods:classification authority="lcc">N Visual arts (General) For photography, see TR</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Desain Komunikasi Visual</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_49435"><mets:rightsMD ID="rights_eprint_49435_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/49435/1/final_9_RIKKY_SETIA_PRATAMA_20027144_8445_2026.pdf" SIZE="3663548" ID="eprint_49435_94567_1" MIMETYPE="application/pdf"><mets:FLocat xlink:type="simple" xlink:href="https://repository.unp.ac.id/id/eprint/49435/1/final_9_RIKKY_SETIA_PRATAMA_20027144_8445_2026.pdf" LOCTYPE="URL"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_49435_mods" ADMID="TMD_eprint_49435"><mets:fptr FILEID="eprint_49435_document_94567_1"></mets:fptr></mets:div></mets:structMap></mets:mets>