<mets:mets LABEL="Eprints Item" OBJID="eprint_48366" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-10-09T00:13:36Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_48366_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Bauran Promosi pada Nasabah&#13;
Tabungan Emas PT Pegadain Unit Pelayanan&#13;
Cabang (UPC) Purus di Kota Padang.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Rifqoh</mods:namePart><mods:namePart type="family">Ilahi</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk meninjau Bauran promosi Produk Tabungan Emas yang diterapkan oleh PT Pegadaian Unit Pelayanan Cabang (UPC) Purus di Kota Padang dalam menarik minat nasabah. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif dan teknik pengumpulan data yang digunakan berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Bauran promosi Pegadaian mengacu pada bauran promosi : advertising (periklanan), sales promotion (promosi penjualan), even experiences (acara dan pengalaman), personal selling (penjualan perseorang), public relations (hubungan masyarakat), direct marketing (penjualan langsung), interactive online marketing (pemsaran interaktif), word of mouth marketing (pemasaran getuk tular). Penerapan bauran promosi yang diarahkan pada upaya mengedukasi dan pendekatan secara personal terbukti efektif dalam mendorong ketertarikan serta keterlibatan masyarakat terhadap layanan Tabungan Emas.</mods:abstract><mods:classification authority="lcc">HC Economic History and Conditions</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025-08-22</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen Perdagangan Sekolah Vokasi UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_48366"><mets:rightsMD ID="rights_eprint_48366_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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