<mets:mets LABEL="Eprints Item" OBJID="eprint_47931" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-10-09T06:38:29Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_47931_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Ord of Mouth pada “Dzaki Fotocopy” dalam Rangka Meningkatkan Penjualan</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">zaki</mods:namePart><mods:namePart type="family">Athaldi</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui Word Of Mouth ditinjau dari perspektif konsumen dalam meningkatkan penjualan di toko Dzaki Fotocopy melalui indikator Talkers, Topics, Tools, Taking Part , dan Tracking. Bentuk penelitian yang digunakan adalah deskriptif, dengan pengumpulan data melalui observasi dan kuesioner. Teknik pengumpulan data dalam penulisan tugas akhir digunakan dengan cara menyebar kuesioner pada kosumen Dzaki Fotocopy. Penelitian ini dilakukan pada bulan Oktober 2023 yang beralamat di jalan Kampus III UIN IB Sungai Bangek, Kelurahan Balai Gadang, Kecamatan Koto Tangah, Kota Padang. Dari hasil penelitian dapat dijelaskan bahwa Word Of Mouth Untuk Meningkatkan Penjualan di toko Dzaki Fotocopy berada dalam kategori sangat tinggi dan sangat baik. Hal ini dibuktikan dengan tingginya nilai Tingkat Capaian Responden (TCR) yang didapatkan dari pengolahan data responden sebesar 84,6%.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:classification authority="lcc">HF Commerce</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2023</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;D3 Manajemen Perdagangan FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_47931"><mets:rightsMD ID="rights_eprint_47931_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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