<mets:mets OBJID="eprint_47740" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-10-09T10:55:59Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_47740_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Bauran Promosi Tinjauan Bauran Promosi pada EO Sport Kerinci Homestay Syariah Kota Padang.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Adi</mods:namePart><mods:namePart type="family">Kurniawan</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui Tinjauan Bauran Promosi pada EO Sport Kerinci Homestay Syariah, yang meliputi: (1) Bagaimana bauran promosi yang dilakukan oleh EO Sport Kerinci Homestay Syariah, (2) Apa saja bentuk kegiatan bauran promosi pada EO Sport Kerinci Homestay Syariah (3) Siapa saja yang menjadi target pasar EO Sport Kerinci Homestay Syariah (4) Apa saja kendala bauran promosi pada EO Sport Kerinci Homestay Syariah, dan (5) Cara mengatasi kendala serta mengetahui kelebihan dan kekurangan bauran Promosi pada EO Sport Kerinci Homestay Syariah. Metode pengumpulan data adalah: metode wawancara dan metode observasi. Hasil dari penelitian ini menyatakan bahwa EO Sport Kerinci Homestay Syariah telah menerapkan empat dari delapan bauran promosi, yaitu: periklanan (advertising), pemasaran online (online marketing), promosi penjualan (sales promotion), dan getuk tular (word of mouth). Homestay Syariah hanya menggunakan empat dari delapan Bauran Promosi, yaitu: Periklanan (Advertising), Promosi Penjualan (Sales Promotion), Pemasaran Online, dan Getuk Tular. maka disimpulkan bahwa bauran promosi yang telah ditetapkan pada EO Sport Kerinci Homestay Syariah sudah baik, akan tetapi perlu ditingkatkan lagi.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:classification authority="lcc">HF Commerce</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;D3 Manajemen Perdagangan FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_47740"><mets:rightsMD ID="rights_eprint_47740_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/47740/1/final_7_Aldi_Kurniawan_19134009_16604_2025.pdf" SIZE="4558530" ID="eprint_47740_92850_1" MIMETYPE="application/pdf"><mets:FLocat xlink:type="simple" xlink:href="https://repository.unp.ac.id/id/eprint/47740/1/final_7_Aldi_Kurniawan_19134009_16604_2025.pdf" LOCTYPE="URL"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_47740_mods" ADMID="TMD_eprint_47740"><mets:fptr FILEID="eprint_47740_document_92850_1"></mets:fptr></mets:div></mets:structMap></mets:mets>