<mets:mets LABEL="Eprints Item" OBJID="eprint_47617" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-10-09T03:50:09Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_47617_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Perceived Ease Of Use, Perceived Usefulness, Brand Image dan Brand Trust terhadap Minat Beli Ulang Mahasiswa Kota Padang di Platform TikTok Shop.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Vito Marvano</mods:namePart><mods:namePart type="family">Alfiqi</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Ease of Use, Perceived Usefulness, Brand Image, dan Brand Trust terhadap Minat Beli Ulang mahasiswa di Kota Padang pada platform TikTok Shop. Latar belakang dari penelitian ini adalah masalah-masalah teknis yang dialami pengguna platform TikTok Shop. Mahasiswa sebagai bagian dari generasi digital native menjadi kelompok yang relevan untuk diteliti, mengingat intensitas penggunaan mereka terhadap teknologi dan belanja online. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian deskriptif kausatif. Data dikumpulkan melalui penyebaran kuesioner kepada 150 responden mahasiswa dari berbagai perguruan tinggi di Kota Padang yang pernah melakukan transaksi di TikTok Shop. Analisis data dilakukan dengan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji f, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa Perceived Usefulness, Perceived Ease of Use, Brand Image dan Brand Trust berpengaruh positif dan signifikan terhadap Minat Beli Ulang.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:classification authority="lcc">HF Commerce</mods:classification><mods:classification authority="lcc">T201 Patents. Trademarks</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen S1 FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_47617"><mets:rightsMD ID="rights_eprint_47617_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/47617/1/final_6_Vito_Marvano_Alfiqi_20059105_10425_2025.pdf" SIZE="1023258" MIMETYPE="application/pdf" ID="eprint_47617_92729_1"><mets:FLocat xlink:type="simple" LOCTYPE="URL" xlink:href="https://repository.unp.ac.id/id/eprint/47617/1/final_6_Vito_Marvano_Alfiqi_20059105_10425_2025.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_47617_mods" ADMID="TMD_eprint_47617"><mets:fptr FILEID="eprint_47617_document_92729_1"></mets:fptr></mets:div></mets:structMap></mets:mets>