<mets:mets OBJID="eprint_47615" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-10-08T16:51:28Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_47615_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Brand Image (Citra Merek), Trust (Kepercayaan), Satisfaction (Kepuasan) terhadap Loyalitas Tamu di Emersia Hotel &amp; Resort Batusangkar</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Rahmatia</mods:namePart><mods:namePart type="family">Illahi</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelit ian ini bertujuan untuk menganalisis pengaruh Brand Image (Citra Merek), Trust (Kepercayaan), dan Satisfaction (Kepuasan) terhadap Loyalitas Tamu pada Emersia Hotel &amp; Resort Batusangkar, baik secara parsial maupun simultan. Latar belakang penelit ian ini didasari oleh pentingnya mempertahankan loyalitas pelanggan di tengah persaingan industri perhotelan, di mana citra merek, kepercayaan, dan kepuasan menja di faktor penting yang memengaruhi keputusan tamu untuk kembali menginap. Penelit ian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Hasil penelit ian menunjukkan bahwa secara parsial, Brand Image tidak berpengaruh signifikan terhadap loyalitas tamu, Trust juga tidak berpengaruh signifikan, sedangkan Satisfaction berpengaruh posit if dan signifikan. Secara simultan, ketiga variabel bebas tersebut mampu menjelaskan sebagian besar variasi loyalitas tamu, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelit ian. Implikasi dari penelitian ini menekankan pent ingnya peningkatan kepuasan tamu sebagai faktor utama pembentuk loyalitas, di samping penguatan citra merek dan kepercayaan yang telah terbangun.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025-09-06</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen Perhotelan FPP UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_47615"><mets:rightsMD ID="rights_eprint_47615_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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