<mets:mets OBJID="eprint_47611" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-10-09T02:52:14Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_47611_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Online Customer Review, Online&#13;
Customer Rating dan Customer Trust terhadap&#13;
Keputusan Pemesanan Melalui Online Travel Agent&#13;
(Booking.Com) di Pangeran Beach Hotel Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Melanie Yhowanda</mods:namePart><mods:namePart type="family">Putri</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk 1) mendeskripsikan online customer review, online customer rating, customer trust  dan keputusan pemesanan di Pangeran Beach Hotel Padang. 2) Menganalisis pengaruh online customer review online customer review, online customer rating, customer trust  dan keputusan pemesanan terhadap keputusan pemesanan melalui online travel agent (Booking.com) di Pangeran Beach Hotel Padang. Jenis penelitian ini adalah penelitian kausal metode survei dengan data kuantitatif. Populasi penelitian meliputi semua tamu yang menginap di Pangeran Beach Hotel Padang dengan pemesanan melalui Booking.com dengan sampel 170 orang tamu. Uji coba instrumen menggunakan uji validitas dan uji reliabilitas.Alat penelitian terdiri dari kuesioner yang diberikan kepada responden, dan data yang diperoleh dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa  variabel Online Customer Review memiliki pengaruh positif dan signifikan terhadap keputusan pemesanan. Rating berupa bintang atau skor numerik (Online Customer Rating) berpengaruh signifikan terhadap keputusan pemesanan. Secara simultan, ketiga variabel (online customer review, online customer rating, dan customer trust) memberikan kontribusi yang signifikan terhadap keputusan pemesanan. Hal ini menunjukkan bahwa kombinasi ulasan, rating, dan kepercayaan menjadi faktor kunci dalam menarik minat tamu.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025-09-05</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen Perhotelan FPP UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_47611"><mets:rightsMD ID="rights_eprint_47611_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/47611/1/final_3_MELANIE_YHOWANDA_PUTRI_21135016_13469_2025.pdf" SIZE="1525341" ID="eprint_47611_92722_1" MIMETYPE="application/pdf"><mets:FLocat xlink:type="simple" xlink:href="https://repository.unp.ac.id/id/eprint/47611/1/final_3_MELANIE_YHOWANDA_PUTRI_21135016_13469_2025.pdf" LOCTYPE="URL"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_47611_mods" ADMID="TMD_eprint_47611"><mets:fptr FILEID="eprint_47611_document_92722_1"></mets:fptr></mets:div></mets:structMap></mets:mets>