Repository Universitas Negeri PadangPengaruh Strategi Tax Planning dan Manajemen Laba terhadap Persistensi Laba: Studi Empiris Perusahaan Sektor Barang Konsumsi Primer yang Terdaftar di Bursa Efek Indonesia 2021. – 2023Raihan NurIhsanauthorPenelitian ini mengkaji dampak tax planning agresif dan manajemen laba agresif terhadap persistensi laba. Dengan menggunakan purposif sampling, 252 observasi perusahaan-tahun dari perusahaan sektor barang konsumsi primer yang terdaftar di Bursa Efek Indonesia (BEI) dari tahun 2021 hingga 2023. Hasil penelitian menunjukkan bahwa tax planning agresif memiliki tingkat persisten laba yang lebih rendah dibandingkan perusahaan lain (All-Other Firms), sedangkan manajemen laba tidak memiliki pengaruh yang signifikan, baik dalam mempengaruhi tinggi rendahnya persistensi laba.HD61 Risk ManagementHF5601 Accounting2025Universitas Negeri Padang;Akuntansi S1 UNPThesis

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