?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Frepository.unp.ac.id%2Fid%2Feprint%2F46500%2F&rft.title=Analisis+Strategi+Sales+Marketing+dalam+Meningkatkan+Revenue+Restoran+melalui+Inovasi+Tren+Dining+Experience+di+Hotel+The+Ritz+Carlton+Jakarta+Mega+Kuningan&rft.creator=Fadilah%2C+Mutiara+Nur&rft.subject=Hoaspitality+Management&rft.description=Persaingan+industri+perhotelan%2C+khususnya+pada+sektor+Food+and+Beverage+(F%26B)%2C+mendorong+setiap+hotel+untuk+menerapkan+strategi+marketing+yang+inovatif+guna+meningkatkan+revenue+restoran.+Salah+satu+strategi+yang+banyak+diterapkan+adalah+pengembangan+trend+dining+experience+yang+berfokus+pada+penciptaan+pengalaman+bersantap+yang+berkesan+melalui+kualitas+makanan+dan+minuman%2C+kualitas+pelayanan%2C+suasana+restoran+(ambience)%2C+penyajian+makanan%2C+serta+interaksi+antara+staf+dan+tamu.+Penelitian+ini+bertujuan+untuk+menganalisis+strategi+marketing+dalam+meningkatkan+revenue+restoran+melalui+trend+dining+experience+di+The+Ritz-Carlton+Jakarta%2C+Mega+Kuningan.+Penelitian+menggunakan+metode+studi+kasus+dengan+pendekatan+deskriptif+kualitatif.+Data+dikumpulkan+melalui+observasi%2C+wawancara%2C+dan+dokumentasi%2C+kemudian+dianalisis+menggunakan+model+analisis+data+Miles%2C+Huberman%2C+dan+Salda%C3%B1a+yang+meliputi+reduksi+data%2C+penyajian+data%2C+serta+penarikan+kesimpulan.+Hasil+penelitian+menunjukkan+bahwa+strategi+marketing+yang+diterapkan+melalui+pengembangan+dining+experience%2C+didukung+oleh+kualitas+produk%2C+pelayanan+yang+profesional%2C+suasana+restoran+yang+nyaman%2C+inovasi+promosi%2C+dan+pemanfaatan+media+digital%2C+mampu+meningkatkan+kepuasan+pelanggan%2C+mendorong+revisit+intention%2C+memperkuat+loyalitas+pelanggan%2C+serta+memberikan+kontribusi+terhadap+peningkatan+revenue+restoran.&rft.publisher=FPP+UNP&rft.date=2026&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=en&rft.identifier=https%3A%2F%2Frepository.unp.ac.id%2Fid%2Feprint%2F46500%2F1%2F4_Mutiara%2520Nur%2520Fadilah%2520_24135023_2026.pdf&rft.identifier=++Fadilah%2C+Mutiara+Nur++(2026)+Analisis+Strategi+Sales+Marketing+dalam+Meningkatkan+Revenue+Restoran+melalui+Inovasi+Tren+Dining+Experience+di+Hotel+The+Ritz+Carlton+Jakarta+Mega+Kuningan.++Working+Paper.+FPP+UNP.+++++