<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" LABEL="Eprints Item" OBJID="eprint_46440" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-08-15T22:33:01Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_46440_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Brand Image, Social Influence dan Product Price dengan Trust Sebagai Variabel Mediasi terhadap Purchase Intention UMKM Kuliner ‘Raja Dimsum’ pada Generasi Z di Kota Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Putri Yasmin Al</mods:namePart><mods:namePart type="family">Adawiyyah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image, Social Influence dan Product Price Terhadap Purchase Intention UMKM Kuliner ‘Raja Dimsum’ pada Generasi Z di Kota Padang. Teknik pengambilan sampel penelitian ini dengan kriteria tertentu. Partisipan penelitian berjumlah 170 responden yang dipilih sebagai sampel. Data dikumpulkan melalui distribusi kuesioner secara online dan kemudian dianalisis menggunakan perangkat lunak SmartPLS 3.0. Hasil penelitian ini mengungkapkan bahwa (1) brand image tidak berpengaruh langsung terhadap purchase intention, (2) social influence berpengaruh signifikan positif terhadap purchase intention, (3) product price berpengaruh signifikan positif terhadap purchase intention, (4) trust berpengaruh signifikan positif terhadap purchase intention, (5) brand image tidak berpengaruh langsung terhadap trust, (6) social influence berpengaruh signifikan positif terhadap trust (7) product price berpengaruh signifikan positif terhadap trust (8) brand image tidak berpengaruh terhadap purchase intention yang dimediasi oleh trust (9) social influence berpengaruh signifikan positif terhadap purchase intention yang dimediasi oleh trust (10) product price berpengaruh signifikan positif terhadap purchase intention yang dimediasi oleh trust</mods:abstract><mods:classification authority="lcc">H Social Sciences (General)</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025-05</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_46440"><mets:rightsMD ID="rights_eprint_46440_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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