<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" LABEL="Eprints Item" OBJID="eprint_46392" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-08-15T22:32:56Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_46392_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Green Advertising terhadap Green Purchase Intention Melalui Green Attitude Sebagai Variabel Mediasi Produk Ramah Lingkungan Kendaraan di Kota Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Muhammad</mods:namePart><mods:namePart type="family">Yusuf</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis Pengaruh Green advertising Terhadap Green Purchase Intention melalui Green attitude di Kota Padang. Populasi dalam penelitian ini adalah seluruh masyarakat yang berdomisili dikota padang dan mengetahui iklan tentang produk kendraan listrik. Penelitian ini melibatkan 100 responden sebagai sampel. Pengumpulan data dilakukan dengan penyebaran kuosiner online, dan data diolah menggunakan sofware SmartPLS. Temuan penelitian ini menunjukan bahwa (1) Green advertising berpengaruh secara positif terhadap green Purchase Intention tetapi tidak berpengaruh secara signifikan. (2) Green adversiting berpengaruh secara positif dan signifikan terhadap green asttitude. (3) Green asttitude berpengaruh secara positif dan signifikan terhadap green Purchase Intention. (4) Green adversiting berpengaruh secara positif dan signifikan terhadap green purchase intention melalui mediasi green attitude produk kendaraan listrik di kota padang.</mods:abstract><mods:classification authority="lcc">H Social Sciences (General)</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2024-08</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_46392"><mets:rightsMD ID="rights_eprint_46392_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by its own author:</strong>
In self-archiving this collection of files and associated bibliographic
metadata, I grant Repository Universitas Negeri Padang the right to store
them and to make them permanently available publicly for free on-line.
I declare that this material is my own intellectual property and I
understand that Repository Universitas Negeri Padang does not assume any
responsibility if there is any breach of copyright in distributing these
files or metadata. (All authors are urged to prominently assert their
copyright on the title page of their work.)</p>

<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by someone other than its
author:</strong> I hereby declare that the collection of files and
associated bibliographic metadata that I am archiving at
Repository Universitas Negeri Padang is in the public domain. If this is
not the case, I accept full responsibility for any breach of copyright
that distributing these files or metadata may entail.</p>

<p xmlns="http://www.w3.org/1999/xhtml">Clicking on the <em>Deposit Item Now</em> button indicates your agreement to these
terms.</p>
    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_46392_91500_1" OWNERID="https://repository.unp.ac.id/id/eprint/46392/1/B1_7_MUHAMMAD_YUSUF_20059076_319_2025.pdf" SIZE="20722114" MIMETYPE="application/pdf"><mets:FLocat xlink:type="simple" xlink:href="https://repository.unp.ac.id/id/eprint/46392/1/B1_7_MUHAMMAD_YUSUF_20059076_319_2025.pdf" LOCTYPE="URL"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_46392_mods" ADMID="TMD_eprint_46392"><mets:fptr FILEID="eprint_46392_document_91500_1"></mets:fptr></mets:div></mets:structMap></mets:mets>