<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" LABEL="Eprints Item" OBJID="eprint_46388" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-08-15T18:09:45Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_46388_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Utilitarian Value, Hedonic Value, dan Social Value terhadap Continuance Purchase Intention Dimediasi oleh Trust in Streamer pada Live Streaming TikTok Shop.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Muhammad</mods:namePart><mods:namePart type="family">Shaadiqiin</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis pengaruh Utilitarian Value, Hedonic Value, dan Social Value terhadap Continuance Purchase Intention dimediasi oleh Trust in Streamer pada Live Streaming TikTok Shop. Populasi dalam penelitan ini adalah yang memiliki aplikasi TikTok Shop dan yang pernah melakukan pembelian produk melalui aplikasi TikTok Shop. Teknik pengambilan sampel penelitian ini dengan purposive sampling. Jumlah sampel pada penelitian ini sebanyak 132 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data melalui perangkat lunak SmartPls. Hasil penelitian ini menunjukkan (1) Utilitarian Value berpengaruh positif terhadap Trust In Streamer pada Live Streaming TikTok Shop. (2) Hedonic Value berpengaruh positif terhadap Trust In Streamer pada Live Streaming TikTok Shop. (3) Social Value berpengaruh positif terhadap Trust In Streamer pada Live Streaming TikTok Shop. (4) Trust in Streamer berpengaruh positif terhadap Continuance Purchase Intention pada Live Streaming TikTok Shop. (5) Utilitarian Value berpengaruh positif terhadap Continuance Purchase Intention dimediasi oleh Trust in Streamer pada Live Streaming TikTok Shop. (6) Hedonic Value berpengaruh positif terhadap Continuance Purchase Intention dimediasi oleh Trust in Streamer pada Live Streaming TikTok Shop. (7) Social Value berpengaruh positif terhadap Continuance Purchase Intention dimediasi oleh Trust in Streamer pada Live Streaming TikTok Shop.</mods:abstract><mods:classification authority="lcc">HF Commerce</mods:classification><mods:classification authority="lcc">HJ Public Finance</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2024-11</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_46388"><mets:rightsMD ID="rights_eprint_46388_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by its own author:</strong>
In self-archiving this collection of files and associated bibliographic
metadata, I grant Repository Universitas Negeri Padang the right to store
them and to make them permanently available publicly for free on-line.
I declare that this material is my own intellectual property and I
understand that Repository Universitas Negeri Padang does not assume any
responsibility if there is any breach of copyright in distributing these
files or metadata. (All authors are urged to prominently assert their
copyright on the title page of their work.)</p>

<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by someone other than its
author:</strong> I hereby declare that the collection of files and
associated bibliographic metadata that I am archiving at
Repository Universitas Negeri Padang is in the public domain. If this is
not the case, I accept full responsibility for any breach of copyright
that distributing these files or metadata may entail.</p>

<p xmlns="http://www.w3.org/1999/xhtml">Clicking on the <em>Deposit Item Now</em> button indicates your agreement to these
terms.</p>
    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_46388_91496_1" OWNERID="https://repository.unp.ac.id/id/eprint/46388/1/B1_7_MUHAMMAD_SHAADIQIIN_20059227_2195_2025.pdf" SIZE="3145969" MIMETYPE="application/pdf"><mets:FLocat xlink:type="simple" xlink:href="https://repository.unp.ac.id/id/eprint/46388/1/B1_7_MUHAMMAD_SHAADIQIIN_20059227_2195_2025.pdf" LOCTYPE="URL"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_46388_mods" ADMID="TMD_eprint_46388"><mets:fptr FILEID="eprint_46388_document_91496_1"></mets:fptr></mets:div></mets:structMap></mets:mets>