<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" LABEL="Eprints Item" OBJID="eprint_46366" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-08-15T21:49:53Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_46366_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Online   Customer   Review   dan Social Media Marketing terhadap Purchase  Intention Produk Fashion Dimoderasi oleh Trust pada E- commerce Shopee di Kota Padang.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Laila</mods:namePart><mods:namePart type="family">Nashirah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis Pengaruh Online Customer Review dan Social Media Marketing terhadap Purchase  Intention Produk Fashion Dimoderasi oleh Trust pada E-commerce Shopee di Kota Padang. Populasi dalam penelitian ini adalah seluruh pengguna e-commerce Shopee di Kota Padang. Teknik pengambilan sampel penelitian ini dengan kriteria tertentu. Ukuran sampel pada penelitian ini sebanyak 323 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan analisis data dilakukan dengan menggunakan perangkat lunak Smart PLS. Hasil penelitian ini menunjukkan bahwa: (1) Online Costumer Review berpengaruh signifikan terhadap Purchase Intention pada E-Commerce Shopee di Kota Padang, (2) Online Costumer Review berpengaruh signifikan terhadap Trust pada E-Commerce Shopee di Kota Padang, (3) Social Media Marketing berpengaruh signifikan terhadap Purchase Intention pada E-Commerce Shopee di Kota Padang, (4) Social Media Marketing berpengaruh signifikan terhadap Trust pada E-Commerce Shopee di Kota Padang, (5) Trust  berpengaruh signifikan terhadap Purchase Intention Pada E-Commerce Shopee di Kota Padang, (6) Online Costumer Review berpengaruh signifikan terhadap Purchase Intention melalui Trust pada E-Commerce Shopee di Kota Padang, dan (7) Social Media Marketing berpengaruh signifikan terhadap Purchase Intention melalui Trust Pada E Commerce Shopee di Kota Padang.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2024-10</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_46366"><mets:rightsMD ID="rights_eprint_46366_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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