<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" LABEL="Eprints Item" OBJID="eprint_46251" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-08-18T16:33:05Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_46251_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Analisis Promotion Mix pada Objek Wisata Gunung Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Bagus Putra Dwi</mods:namePart><mods:namePart type="family">Riyanto</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengevaluasi penerapan promotion mix dan mengidentifikasi hambatan dalam penerapannya di objek wisata Gunung Padang. Metode penelitian yang digunakan adalah observasional dan penelitian terapan sederhana dengan fokus pada penggunaan metode statistik deskriptif. Populasi dalam penelitian ini adalah seluruh wisatawan nusantara/domestik/lokal yang pernah berkunjung ke objek wisata Gunung Padang, dengan sampel sebanyak 80 orang. Teknik analisis data dalam penelitian ini menggunakan analisis deskriptif. Hasil analisis menunjukkan bahwa penerapan Promotion Mix pada objek wisata Gunung Padang secara keseluruhan dinilai "Baik." Semua aspek promosi, termasuk advertising, sales promotion, events and experiences, public relations and publicity, online and social media, mobile marketing, direct and database marketing, serta personal selling, telah diterapkan dengan efektif.</mods:abstract><mods:classification authority="lcc">H Social Sciences (General)</mods:classification><mods:classification authority="lcc">ZA Information resources</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2024-08</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen Perdagangan-D3 FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_46251"><mets:rightsMD ID="rights_eprint_46251_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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