<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" LABEL="Eprints Item" OBJID="eprint_45602" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-08-09T00:35:08Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_45602_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Servicescape terhadap Perceived Quality pada Swalayan di Kota Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Muhammad Redho</mods:namePart><mods:namePart type="family">Illahi</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini dilatar belakangi oleh pentingnya meningkatkan perceived quality guna memperkuat daya saing swalayan di Kota Padang dalam menghadapi persaingan yang semakin kompetitif. Dalam hal ini, peran lingkungan toko (servicescape) menjadi salah satu faktor penting dalam meningkatkan perceived quality. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh dimensi-dimensi servicescape yang terdiri dari ambient conditions, spatial layout and functionality, signs, symbols and artifacts, serta social factors terhadap perceived quality pada swalayan di Kota Padang. Jenis penelitian ini adalah kuantitatif. Populasi penelitian ini adalah semua konsumen yang pernah berbelanja pada swalayan di Kota Padang dengan teknik pengambilan sampel purposive sampling, dengan kriteria konsumen yang pernah berbelanja minimal dua kali. Sampel terdiri dari 210 responden, data dikumpulkan melalui penyebaran kuesioner melalui Google Form. Teknik analisis data menggunakan pendekatan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa semua dimensi servicescape berpengaruh signifikan terhadap perceived quality. Dimensi ambient conditions (X1) memiliki nilai t-statistik sebesar 5,182, spatial layout and functionality (X2) sebesar 2,533, signs, symbols and artifacts (X3) sebesar 3,377, dan social factors (X4) sebesar 2,066. Karena seluruh nilai t-statistik melebihi ambang batas 1,96, maka dapat disimpulkan bahwa semua dimensi servicescape berpengaruh signifikan terhadap perceived quality pada swalayan di Kota Padang.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2025</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_45602"><mets:rightsMD ID="rights_eprint_45602_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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