?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Dian%2C+Revando+Rahmad&rft.aufirst=Revando+Rahmad&rft.aulast=Dian&rft.date=2025&rft.title=Pengaruh+Hedonic+Value+dan+Utilitarian+Value+terhadap+Purchase+Intention+pada+Shopee+Live%3A+Emotional+Pleasure+sebagai+Pemediasi&rft.inst=Universitas+Negeri+Padang&rft.degree=Bachelor%2FSkripsi