<mets:mets LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_45504" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-08-07T07:08:55Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_45504_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Electronic Word Of Mouth (Ewom) pada Aplikasi Instagram terhadap Repurchase Intention Produk Skintific</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Salsabila</mods:namePart><mods:namePart type="family">Juita</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menguji pengaruh electronic word of mouth (ewom) pada aplikasi instagram terhadap niat beli ulang produk skintific. Penelitian ini merupakan penelitian kuantitatif dengan metode sampel yaitu purposive sampling. Sampel pada penelitian ini sebanyak 130 responden. Analisis data dilakukan dengan metode Structural Equation Modeling SEM dengan menggunakan software Smar PLS 4.0. Penelitian ini menggunakan model information adoption of ewom. Hasil ini menunjukkan bahwa kualitas informasi berpengaruh positif signifikan terhadap kegunaan informasi. Kuantitas informasi berpengaruh positif signifikan terhadap kegunaan informasi. Kredibilitas informasi berpengaruh positif tidak signifikan terhadap kegunaan informasi. Kegunaan informasi berpengaruh positif signifikan terhadap adopsi informasi. Adopsi informasi berpengaruh positif signifikan terhadap niat beli ulang.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2024</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_45504"><mets:rightsMD ID="rights_eprint_45504_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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