<mets:mets LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_45440" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-08-07T07:16:45Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_45440_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty Vaseline hand &amp; body lotion pada Mahasiswa UNP</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Dini</mods:namePart><mods:namePart type="family">Novalina</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh brand image dan brand trust terhadap brand loyalty Vaseline hand &amp; body lotion pada Mahasiswa Universitas Negeri Padang. Jenis penelitian ini adalah kausatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Negeri Padang. Sedangkan sampelnya diambil dengan menggunakan rumus Wibisono dengan jumlah 100 responden. Teknik pengambilan sampel ini dilakukan berdasarkan metode purposive sampling. Jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik analisis data menggunakan teknik analisis jalur dengan menggunakan program SPSS versi 21.00. Hasil penelitian ini menunjukkan bahwa: 1) Brand Image tidak berpengaruh signifikan terhadap Brand Trust, 2) Brand Image tidak berpengaruh signifikan terhadap Brand Loyalty, 3) Brand Trust berpengaruh signifikan terhadap Brand Loyalty.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:classification authority="lcc">L Education (General)</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2018-05</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri padang;Pdd. EKONOMI FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_45440"><mets:rightsMD ID="rights_eprint_45440_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/45440/1/B1_01_DINI_NOVALINA_14053069_2865_2018.pdf" ID="eprint_45440_90524_1" SIZE="3897673" MIMETYPE="application/pdf"><mets:FLocat xlink:type="simple" LOCTYPE="URL" xlink:href="https://repository.unp.ac.id/id/eprint/45440/1/B1_01_DINI_NOVALINA_14053069_2865_2018.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_45440_mods" ADMID="TMD_eprint_45440"><mets:fptr FILEID="eprint_45440_document_90524_1"></mets:fptr></mets:div></mets:structMap></mets:mets>