<mets:mets OBJID="eprint_43247" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mets="http://www.loc.gov/METS/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-06-09T02:17:12Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_43247_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Kualitas Pelayanan dan Relationship&#13;
Marketing terhadap Loyalitas Nasabah Bank&#13;
Nagari Cabang Simpang Empat</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Marsalena</mods:namePart><mods:namePart type="family">Marsalena</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis: (1) pengaruh Kualitas&#13;
Pelayanan, dan (2) Relationship Marketing terhadap Loyalitas Nasabah Bank&#13;
Nagari Cabang Simpang Empat. Jenis penelitian ini adalah kausatif, dimana&#13;
penelitian ini menggambarkan dan menganalisis hubungan-hubungan sebab akibat&#13;
antara satu variabel dengan variabel lainnya atau bagaimana suatu variabel&#13;
mempengaruhi variabel lainnya.&#13;
Populasi dalam penelitian ini adalah seluruh nasabah Bank Nagari Cabang&#13;
Simpang Empat. Jenis data penelitian ini adalah data primer dan data sekunder.&#13;
Teknik pengambilan sampel dilakukan berdasarkan Purposive Sampling dan&#13;
jumlah sampel ditetapkan berdasarkan rumus Slovin dengan jumlah sampel&#13;
sebanyak 100 orang. Teknik analisis data menggunakan analisis deskriptif dan&#13;
induktif melalui analisis regresi berganda dengan menggunakan program SPSS&#13;
versi 21.00. Hipotesis diuji dengan uji F dan uji T pada α = 0,05.&#13;
Hasil penelitian ini menunjukkan bahwa: (1) Kualitas Pelayanan tidak&#13;
berpengaruh signifkan terhadap Loyalitas Nasabah Bank Nagari Cabang Simpang&#13;
Empat, dan (2) Relationship Marketing berpengaruh signifikan terhadap Loyalitas&#13;
Nasabah Bank Nagari Cabang Simpang Empat</mods:abstract><mods:classification authority="lcc">HJ Public Finance</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2017-02</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Pdd Ekonomi FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_43247"><mets:rightsMD ID="rights_eprint_43247_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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