<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_43197" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-06-03T16:11:35Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_43197_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Strategi Pemasaran Barang Antik Pada Toko Adang&#13;
Klasik di Kota Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Varose</mods:namePart><mods:namePart type="family">Anabel</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Tujuan dari penelitian ini untuk mengetahui strategi produk, harga, lokasi, dan&#13;
promosi untuk menciptakan keunggulan bersaing. Penelitian ini dilakukan di Toko&#13;
Adang Klasik yang beralamat di Jalan Muhajirin 1 Nomor 10 Tunggul Hitam Kota&#13;
Padang. Jenis penelitian ini bersifat deskriptif dan melakukan wawancara pada pihak pimpinan Toko Adang Klasik. Hasil penelitian strategi bauran pemasaran yang telah&#13;
diterapkan oleh Toko Adang Klasik sudah cukup baik, seperti produk yang ditawarkan oleh Toko Adang Klasik sudah cukup menarik dengan harga yang sesuai dengan kualitas produk. Lokasi dan prasarana yang dimiliki sudah cukup memadai&#13;
dan mendukung. Namun masih banyak kelemahan seperti tempat yang kurang strategis, kecilnya tempat parkir dan lebihnya tenaga kerja yang dimiliki oleh Toko Adang Klasik.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2021-07-10</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen Perdangan FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_43197"><mets:rightsMD ID="rights_eprint_43197_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/43197/1/final_B1_7_VAROSE_ANABEL_18134104_3084_2021.pdf" ID="eprint_43197_86462_1" SIZE="1957415" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:href="https://repository.unp.ac.id/id/eprint/43197/1/final_B1_7_VAROSE_ANABEL_18134104_3084_2021.pdf" xlink:type="simple"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div ADMID="TMD_eprint_43197" DMDID="DMD_eprint_43197_mods"><mets:fptr FILEID="eprint_43197_document_86462_1"></mets:fptr></mets:div></mets:structMap></mets:mets>