<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_43097" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-05-27T11:42:49Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_43097_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Strategi Bauran Pemasaran pada Honesty By Yoesani Shoes di Padang Pariaman</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Siska</mods:namePart><mods:namePart type="family">Guspita</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk meninjau bauran pemasaran pada Honesty By Yoesani Shoes. Jenis penelitian yang digunakan peneliti adalah penelitian deskriptif dengan metode pengumpulan data yaitu melalui observasi dan wawancara. Hasil penelitian yang telah dilakukan menunjukkan bahwa Honesty By Yoesani Shoes sudah melakukan bauran pemasaran pemasaran 4P (Product,Price, Place, Promotion). Dilihat dari strategi produk yang telah diterapkan oleh Honesty By Yoesani Shoes yaitu, berupa logo dan motto, merk dan kemasan. Dari strategi harga yang telah diterapkan yaitu penetapan harga lini, potongan harga dan menetapkan harga oportunsitik. Honesty By Yoesani Shoes melakukan strategi distribusi langsung dan letak lokasi yang strategis yang mudah dijangkau oleh masyarakat. Dan strategi promosi yang dilakukan Honesty By Yoesani Shoes menggunakan sales promotion dan personal selling.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2022-02-09</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen Perdangan FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_43097"><mets:rightsMD ID="rights_eprint_43097_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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