<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_42809" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-05-28T08:21:58Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_42809_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Strategi Pemasaran dalam Meningkatkan Penjualan  pada PT. Japfa  Comfeed Indonesia Tbk.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Daffa Okta</mods:namePart><mods:namePart type="family">Yoga</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui bagaimana strategi pemasaran pada PT. Japfa Comfeed Indonesia Tbk, Unit Padang. Lokasi penelitian kawasan industri di dekat Padang, Kasang, Kec. Batang Anai, Kabupaten Padang Pariaman. Jenis penelitian yang digunakan deskriptif. Metode pengumpulan data yang penulis gunakan adalah dengan melakukan wawancara langsung kepada perusahaan tentang bagaimana strategi pemasaran dalam meningkatkan penjualan pada PT. Japfa Comfeed Indonesia. Berdasarkan penelitian yang dilakukan maka dapat diperoleh hasil bahwa strategi yang digunakan oleh perusahaan adalah marketing mix yaitu: 1) Produk bahan baku pakan ternak ayam yang dihasilkan berkualitas dengan menggunakan teknologi terkini 2) penetapan harga sesuai dengan kualitas produk yang ditawarkan 3) saluran distribusi langsung dan tidak langsung 4) menggunakan promosi melalui media social dan internet.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:classification authority="lcc">HF Commerce</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2022</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;D3 Manajemen Perdagangan FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_42809"><mets:rightsMD ID="rights_eprint_42809_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/42809/1/final_B1_07_DAFFA_OKTA_YOGA_19134020_4790_2022.pdf" ID="eprint_42809_85678_1" SIZE="1659371" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:href="https://repository.unp.ac.id/id/eprint/42809/1/final_B1_07_DAFFA_OKTA_YOGA_19134020_4790_2022.pdf" xlink:type="simple"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div ADMID="TMD_eprint_42809" DMDID="DMD_eprint_42809_mods"><mets:fptr FILEID="eprint_42809_document_85678_1"></mets:fptr></mets:div></mets:structMap></mets:mets>