<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_42711" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-05-18T20:13:49Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_42711_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Persepsi Pelanggan terhadap Citra Toko Optik &#13;
Mekar Jaya Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Nada</mods:namePart><mods:namePart type="family">Elfiona</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Tujuan penelitian ini adalah untuk mengetahui Persepsi Pelanggan Terhadap Citra Toko Optik Mekar Jaya Padang dan untuk mengetahui upaya yang dapat dilakukan untuk meningkatkan citra perusahaan. Jenis penelitian ini adalah penelitian deskriptif. Penelitian ini dilakukan di Toko Optik Mekar Jaya Padang. Teknik pengambilan sampel menggunakan rumus slovin sehingga didapatkan jumlah sampel penelitian sebanyak 100 orang pelanggan toko optik mekar jaya padang. Teknik pengumpulan data menggunakan kuesioner dan studi kepustakaan teknik analisis data menggunakan metode deskriptif dengan menghitung Tingkat Capaian Responden (TCR). Hasil penelitian ini menunjukkan bahwa persepsi pelanggan terhadap citra Toko Optik Mekar Jaya Padang termasuk kategori baik. Upaya yang dilakukan untuk peningkatan citra Optik Mekar Jaya Padang adalah mempercepat penanganan keluhan dan pertanyaan pelanggan maupun kemudahan dalam pembayaran produk.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2020-11-22</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen Perdangan FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_42711"><mets:rightsMD ID="rights_eprint_42711_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/42711/1/final_B1_7_NADA_ELFIOLA_17134054_1489_2021.pdf" ID="eprint_42711_85480_1" SIZE="1918095" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:href="https://repository.unp.ac.id/id/eprint/42711/1/final_B1_7_NADA_ELFIOLA_17134054_1489_2021.pdf" xlink:type="simple"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div ADMID="TMD_eprint_42711" DMDID="DMD_eprint_42711_mods"><mets:fptr FILEID="eprint_42711_document_85480_1"></mets:fptr></mets:div></mets:structMap></mets:mets>