<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_42629" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-05-18T09:54:41Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_42629_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Citra Merek Kentucky Fried Chicken (KFC)&#13;
 di Kota   Padang.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Miftahul</mods:namePart><mods:namePart type="family">Rizki</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui tinjauan citra merek pada pembelian &#13;
Kentucky Fried Chicken (KFC) pada konsumen KFC di Kota Padang berdasarkan indikator &#13;
citra merek yaitu Kekuatan (strengthness), Keunikan (uniqueness),dan Kesukaan (favorable). &#13;
Penelitian ini menggunakan satu variable yaitu citra merek. Jenis penelitian ini adalah &#13;
penelitian deskriptif. Sampel penelitian ini adalah konsumen Kentucky Fried Chicken &#13;
(KFC)dengan jumlah sampel sebanyak 30 responden yang di dapat dengan metode unkwon &#13;
sample. Metode pengumpulan data yang digunakan adalah kuesioner (angket) dan studi &#13;
kepustakaan . Berdasarkan hasil yang telah diperoleh skor total sebesar  119.5 dengan rata-&#13;
rata keseluruhan sebesar 3.98 dan TCR 80% dengan kategori ( tinggi). Artinya citra merek &#13;
pada Kentucky Fried Chicken (KFC) , memiliki citra yang baik dibenak konsumen Kentucky &#13;
Fried Chicken (KFC) dikota Padang.</mods:abstract><mods:classification authority="lcc">HD28 Management. Industrial Management</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2023-09-05</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen Perdangan FEB UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_42629"><mets:rightsMD ID="rights_eprint_42629_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/42629/1/final_B1_7_MIFTAHUL_RIZKI_18134056_5433_2023.pdf" ID="eprint_42629_85311_1" SIZE="1032304" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:href="https://repository.unp.ac.id/id/eprint/42629/1/final_B1_7_MIFTAHUL_RIZKI_18134056_5433_2023.pdf" xlink:type="simple"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div ADMID="TMD_eprint_42629" DMDID="DMD_eprint_42629_mods"><mets:fptr FILEID="eprint_42629_document_85311_1"></mets:fptr></mets:div></mets:structMap></mets:mets>