<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_42610" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-05-14T11:42:34Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_42610_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Integrated Marketing Communication (IMC) Produk IndiHome pada PT Telkom Sumatera Barat</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Andiko</mods:namePart><mods:namePart type="family">Angrugo</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui Integrated Marketing &#13;
Communication IMC pada produk IndiHome di PT Telkom Kota Sumatera Barat. Penelitian ini berbentuk penelitian deskriptif. Metode pengumpulan data yang digunakan dalam penelitian ini adalah melalui wawancara yang dilakukan dengan divisi pemasaran PT  Telkom Indonesia Sumatera Barat. Berdasarkan pembahasan yang ada, diperoleh kesimpulan bahwa Integrated Marketing Communication (IMC) yang di gunakan PT Telkom Sumatera Barat dalam mempromosikan produk IndiHome seperti: Sales Promotion, Public Relation and Publicity, Direct and Interactive Marketing, dan Word of Mouth. Keuntungan yang diperoleh PT Telkom Sumatera Barat dalam melakukan berbagai program IMC adalah produk Indihome mengalami peningkatan penjualan sebesar 20-30 % dari tahun ke tahun. Hal ini tak lepas dari kinerja dan ketepatan dalam penggunaan program-program IMC terpusat, sehingga masyarakat lebih mengetahui tentang produk indihome dan menjadi pelanggan dari produk tersebut.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2018</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_42610"><mets:rightsMD ID="rights_eprint_42610_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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