<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_42479" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-05-17T03:23:28Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_42479_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Bauran Pemasaran Jasa pada PT. Adira Dinamika Multi Finance Cabang Padang.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Sesri</mods:namePart><mods:namePart type="family">Gusmaini</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui pelaksanaan Bauran Pemasaran jasa PT. Adira Dinamika Multi Finance cabang Padang untuk menghadapi pesaing. Penelitian ini menggunakan satu variabel, yaitu bauran pemasaran (marketing mix). Variabel dalam penelitian ini diuraikan menjadi delapan unsur, yaitu produk (product), harga (price), promosi (promotion), Lokasi/distribusi (place), sumber daya manusia (People), Proses (process),dan pelayanan (customer service).Metode pengumpulan data yang digunakan adalah dengan wawancara dan observasi. Teknik analisis data yang digunakan adalah teknik deskriptif,yaitu menjelaskan dan mengembangkan berbagai hal yang menyangkut dengan bauran pemasaran di PT. Adira Dinamika Multi Finance cabang Padang. Hasil penelitian bahwa PT. Adira Dinamika Multi Finance cabang Padang sudah menggunakan tujuh unsur bauran pemasaran.</mods:abstract><mods:classification authority="lcc">HE Transportation and Communications</mods:classification><mods:classification authority="lcc">HF Commerce</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2018</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;D3 Manajemen Perdagangan FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_42479"><mets:rightsMD ID="rights_eprint_42479_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by its own author:</strong>
In self-archiving this collection of files and associated bibliographic
metadata, I grant Repository Universitas Negeri Padang the right to store
them and to make them permanently available publicly for free on-line.
I declare that this material is my own intellectual property and I
understand that Repository Universitas Negeri Padang does not assume any
responsibility if there is any breach of copyright in distributing these
files or metadata. (All authors are urged to prominently assert their
copyright on the title page of their work.)</p>

<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by someone other than its
author:</strong> I hereby declare that the collection of files and
associated bibliographic metadata that I am archiving at
Repository Universitas Negeri Padang is in the public domain. If this is
not the case, I accept full responsibility for any breach of copyright
that distributing these files or metadata may entail.</p>

<p xmlns="http://www.w3.org/1999/xhtml">Clicking on the <em>Deposit Item Now</em> button indicates your agreement to these
terms.</p>
    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/42479/1/final_B1_07_SESRI_GUSMAINI_14134086_5451_2018.pdf" ID="eprint_42479_85022_1" SIZE="1173589" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:href="https://repository.unp.ac.id/id/eprint/42479/1/final_B1_07_SESRI_GUSMAINI_14134086_5451_2018.pdf" xlink:type="simple"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div ADMID="TMD_eprint_42479" DMDID="DMD_eprint_42479_mods"><mets:fptr FILEID="eprint_42479_document_85022_1"></mets:fptr></mets:div></mets:structMap></mets:mets>