<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_42237" LABEL="Eprints Item" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-05-09T15:28:56Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_42237_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Bauran Promosi Kamtumi Coffee.</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Puteri</mods:namePart><mods:namePart type="family">Wulandari</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui bagaimana promosi yang dilakukan oleh Kamtumi Coffee untuk meningkatkan penjualan. jenis penelitian yang dilakukan adalah analisis deskriptif, dengan pengumpulan data langsung melalui wawancara dan dokumentasi. Teknik pengumpulan data dalam penulisan tugas akhir digunakan dengan cara melakukan wawancara pada pemilik, barista dan beberapa konsumen dari Kamtumi Coffee. Penelitian ini dilakukan pada bulan Juli 2022. Penelitian ini dilakukan di Jl. Ujung Gurun No.152, Ujung Gurun. Dari hasil penelitian dapat dijelaskan bahwa Kamtumi Coffee menerapkan Promotion Mix (bauran promosi) Advertising dan Sales Promotion untuk meningkatkan penjualan. Promosi yang dilakukan oleh Kamtumi Coffee untuk meningkatkan penjualan belum maksimal.</mods:abstract><mods:classification authority="lcc">O Food</mods:classification><mods:classification authority="lcc">HF Commerce</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2022</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;D3 Manajemen Perdagangan FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_42237"><mets:rightsMD ID="rights_eprint_42237_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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