<mets:mets OBJID="eprint_42110" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mets="http://www.loc.gov/METS/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-05-18T02:05:49Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_42110_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Implementasi Bauran Pemasaran Eceran pada Konsumen Citra Swalayan Andalas Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Beny Dwi</mods:namePart><mods:namePart type="family">Prasetyo</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui Implementasi Bauran Pemasaran eceran dalam bidang keragaman produk, harga, promosi dan pelayanan Pada Citra Swalayan Andalas Padang. Jenis penelitian ini merupakan penelitian deskriptif. Penelitian dilakukan di Toko Swalayan Citra Andalas Padang dan yang menjadi populasi dalam penelitian ini adalah konsumen yang berbelanja di Citra Swalayan Andalas Padang. Teknik pengambilan sampel kelompok sebanyak 50 orang. Teknik pengumpulan data dengan menggunakan kuisioner dan studi kepustakaan. Teknik analisis data yang digunakan adalah dengan analisis deskriptif. Hasil penelitian ini menunjukkan bahwa bauran pemasaran eceran pada Citra Swalayan Padang dikategorikan cukup.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2014</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_42110"><mets:rightsMD ID="rights_eprint_42110_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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