<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_42084" LABEL="Eprints Item" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mets="http://www.loc.gov/METS/"><mets:metsHdr CREATEDATE="2026-05-18T20:14:23Z"><mets:agent TYPE="ORGANIZATION" ROLE="CUSTODIAN"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_42084_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Peran Personal Selling dalam Mempromosikan Kredit Personal Kepada Konsumen PT. Bank Nagari Cabang Payakumbuh</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Celsi Atika</mods:namePart><mods:namePart type="family">Sari</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui bagaimana peran personal selling dalam mempromosikan kredit personal kepada konsumen PT. Bank Nagari Cabang Payakumbuh. Penelitian ini menggunakan indikator personal selling dalam mempromosikan kredit personal. Jenis penelitian yang digunakan adalah jenis kualitatif. Dimana tujuan  penelitian  untuk mendeskripsikan, menjelaskan dan memaparkan berbagai hal yang menyangkut dengan pemasaran kredit personal di  PT. Bank Nagari  Cabang Payakumbuh Berdasarkan hasil penelitian maka dapat disimpulkan bahwa promosi PT. Bank Nagari Cabang Payakumbuh menggunakan salah satu bauran promosi yaitu personal selling. Bentuk  personal selling yang dilakukan PT. Bank Nagari Cabang Payakumbuh adalah dengan melakukan kunjungan rutin secara langsung ke instansi. Petugas operasional mendatangi langsung calon debitur dan menjelaskan apa kelebihan kredit personal Bank Nagari dibandingkan dengan penyedia kredit lainnya. Dalam melaksanakan kunjungan tersebut ditentukan oleh waktu (hari kerja) yang tersedia selama setahun.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2013</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_42084"><mets:rightsMD ID="rights_eprint_42084_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file OWNERID="https://repository.unp.ac.id/id/eprint/42084/1/final_B1_7_CELSI_ATIKA_SARI_58112_5474_2013.pdf" ID="eprint_42084_84229_1" SIZE="834705" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:href="https://repository.unp.ac.id/id/eprint/42084/1/final_B1_7_CELSI_ATIKA_SARI_58112_5474_2013.pdf" xlink:type="simple"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div ADMID="TMD_eprint_42084" DMDID="DMD_eprint_42084_mods"><mets:fptr FILEID="eprint_42084_document_84229_1"></mets:fptr></mets:div></mets:structMap></mets:mets>