<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_41892" LABEL="Eprints Item" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-05-01T21:18:27Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_41892_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Tinjauan Bauran Promosi pada CV Tjahaja Baru Cabang Ulak  Karang Padang</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Fadhilla Yoplin</mods:namePart><mods:namePart type="family">Ardhana</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui: (1) Bauran promosi &#13;
yang telah dilaksanakan pada CV Tjahaja Baru Cabang Ulak Karang &#13;
Padang, (2) Peranan bauran promosi dalam usaha meningkatkan jumlah penjualan. Teknik analisis yang digunakan dalam penelitian ini adalah analisis deskriptif kualitatif. Teknik pengumpulan data dengan wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa CV Tjahaja Baru Cabang Ulak Karang sudah menggunakan 4 bauran promosi, yaitu: personal selling, sales promotion, advertising, dan pemasaran interaktif.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2021</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_41892"><mets:rightsMD ID="rights_eprint_41892_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file MIMETYPE="application/pdf" OWNERID="https://repository.unp.ac.id/id/eprint/41892/1/final_B1_7_FADHILLA_YOPLIN_ARDHANA_18134027_6231_2023.pdf" SIZE="2623626" ID="eprint_41892_83838_1"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://repository.unp.ac.id/id/eprint/41892/1/final_B1_7_FADHILLA_YOPLIN_ARDHANA_18134027_6231_2023.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div ADMID="TMD_eprint_41892" DMDID="DMD_eprint_41892_mods"><mets:fptr FILEID="eprint_41892_document_83838_1"></mets:fptr></mets:div></mets:structMap></mets:mets>