<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_41844" LABEL="Eprints Item" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-05-01T21:18:29Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_41844_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Analisis SWOT Kopi DAS</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Fernando</mods:namePart><mods:namePart type="family">Fernando</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui strategi pemasaran perusahaan melalui analisis SWOT pada perusahaan kopi DAS. Tempat penelitian yang penulis lakukan di Jl. Parak Anau Raya Tabing, Padang. Jenis penelitian ini berbentuk penelitian deskriptif, teknik pengumpulan data yang digunakan observasi dan wawancara dengan mengumpulkan data langsung dari perusahaan kopi DAS.. Dari hasil penelitian diperoleh bahwa strategi yang diterapkan perusahaan dalam menggunakan analisis SWOT adalah strategi Growth. Penerapan strategi Growth dapat meningkatkan volume penjualan. Dengan penggunaan strategi Growth sebaiknya perusahaan lebih meningkatkan penataan SDM terpola dan terencana, meningkatkan mutu produk, mempertahankan jalur distribusi pemasaran, dan mempertahankan pelanggan yang lama serta mencari pelanggan yang baru agar dalam penerapan strategi Growth dapat tercapai dengan baik.</mods:abstract><mods:classification authority="lcc">HB Economic Theory</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2014</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Manajemen FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_41844"><mets:rightsMD ID="rights_eprint_41844_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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