<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_41797" LABEL="Eprints Item" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-05-01T21:17:50Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_41797_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Strategi Promosi Semen Zak Daerah Sumbar di PT Igasar (Semen Padang Grup)</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Mirvan</mods:namePart><mods:namePart type="family">Harvia</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui strategi apa yang digunakan PT Igasar (Semen Padang Grup) dan kendala-kendala apa saja yang dialami saat pelaksanaan strategi promosi Penelitian ini menggunakan metode analisis pengumpulan data berupa: observasi, wawancara, dan metode deskriptif. Wawancara yang dilakukan kepada supervisor bagian pemasaran semen zak. Hasil dari penelitian ini menyatakan bahwa strategi promosi yang diterapkan di PT Igasar adalah dengan strategi periklanan melalui media cetak brosur dan periklanan melalui kalender, promosi penjualan dengan cara memberi potongan harga dan pemberian jaminan, Word of Mouth dengan cara memberi pelayanan yang baik kepada konsumen, sehingga memberi dampak positif pada PT Igasar (Semen Padang Grup) dan publisitas yang telah dilakukan PT Igasar (Semen Padang Grup) adalah mengadakan seminar dan program sponsorship pada kegiatan karnaval.</mods:abstract><mods:classification authority="lcc">HF Commerce</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2019</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri PadangD;D3 Manajemen Perdagangan FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_41797"><mets:rightsMD ID="rights_eprint_41797_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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