Repository Universitas Negeri PadangThe Influence of Product Development Toward Purchase Intention Case Study of Serabi ProductFitri AyuNofirdaauthorThe purpose of this study was to determine the effect on purchase intention of product development with experiments on serabi product. This research is experiment study, the research that to test the effect of a variable to another variable or examine the causal relationship between one variable with other variable. The study population was a student of economic faculty of the State University of Padang who know the products serabi. The sample used by 50 people. Primary data were collected through questionnaires distributed to the respondents of the study. While secondary data such as books, magazines, journals, and other relevant sources can be used as a reference in the research. The technique of data analysis is descriptive and inductive analysis using logistic regression analysis, hypothesis testing and different test for paired samples. The results of the study showed that: 1) The development of product quality significantly influence purchase intention serabi, 2)The development of the product packaging does not significantly affect the purchase intention serabi, 3) The development of product features significantly influence purchase intention serabi, 4) Intention to buy serabi before and after the development of the product significantly different.HD28 Management. Industrial Management2014-08-07Universitas Negeri Padang;Manajemen Perdangan FEB UNPThesis

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