<mets:mets xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" OBJID="eprint_40290" LABEL="Eprints Item" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink"><mets:metsHdr CREATEDATE="2026-04-09T09:07:58Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Repository Universitas Negeri Padang</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_40290_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Nasabah Tabungan pada Bank Nagari Cabang Aur Kuning di Kota Bukittinggi</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Winda</mods:namePart><mods:namePart type="family">Octaviani</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk mengetahui dan membuktikan seberapa besar&#13;
pengaruh kepercayaan, komitmen dan komunikasi terhadap loyalitas nasabah pada Bank&#13;
Nagari Cabang Aur Kuning di Kota Bukittinggi. Jenis penelitian ini adalah kausatif.&#13;
Populasi dalam penelitian ini adalah nasabah Bank Nagari Cabang Aur Kuning.&#13;
Sedangkan sampelnya diambil dengan menggunakan rumus Slovin dengan jumlah 100&#13;
responden. Teknik pengambilan sampel ini dilakukan berdasarkan metode accidental&#13;
sampling. Jenis data yang digunakan dalam penelitian ini adalah data primer dan data&#13;
sekunder. Teknik analisis data menggunakan teknik analisis regresi berganda dengan&#13;
menggunakan program SPSS versi 15.00. Hasil penelitian ini menunjukkan bahwa: 1)&#13;
Kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah, 2)&#13;
Komitmen berpengaruh negatif dan tidak signifikan terhadap loyalitas nasabah, 3)&#13;
Komunikasi berpengaruh positif dan signifikan terhadap loyalitas nasabah.</mods:abstract><mods:classification authority="lcc">H Social Sciences (General)</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2018-02</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas Negeri Padang;Pdd Ekonomi FE UNP</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_40290"><mets:rightsMD ID="rights_eprint_40290_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file MIMETYPE="application/pdf" OWNERID="https://repository.unp.ac.id/id/eprint/40290/1/final_B1_01_WINDA_OCTAVIANI_1307041_948_2018.pdf" SIZE="1108722" ID="eprint_40290_80621_1"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://repository.unp.ac.id/id/eprint/40290/1/final_B1_01_WINDA_OCTAVIANI_1307041_948_2018.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div ADMID="TMD_eprint_40290" DMDID="DMD_eprint_40290_mods"><mets:fptr FILEID="eprint_40290_document_80621_1"></mets:fptr></mets:div></mets:structMap></mets:mets>