Susanto, Perengki and Nadia, Halifah and Firman, Firman (2016) Measuring Price Image: an Empirical Assessment of Low Price Store. In: Proceeding International Conference Local wisdom for Re-Thinking Global Solutions, 21-23 September 2016, Padang.
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Abstract
Low price strategy in modern retail is an imperative issue discussed today by retail researchers and practitioners. Therefore, measuring the price image of modern retail become essential in knowing the application of everyday low price strategy. This research aims to investigate how price and nonprice factors impact the price image of a modern retail. The data for this research were collected using a survey on consumers who shop at a modern retail with low price strategy. The population in this study was retail consumers who shop at Ramayana Department Store. The data was obtained by questionnaire and collected data using a mall-intercept approach. The results revealed that price factors influences price image, while non-price factors have no-effect on price image in Ramayana Department Store. Thus, these results reflect that the price image is determined by the price factor
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi > Manajemen - S1 |
| Depositing User: | Mrs. Wiwi Sartika |
| Date Deposited: | 02 Mar 2017 02:35 |
| Last Modified: | 28 Jul 2020 03:44 |
| URI: | http://repository.unp.ac.id/id/eprint/670 |
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