Sitompul, Yuniar
(2024)
Decoding the Life of Undergraduates Through Signs of College Memes on Universitas Pershitpostingan Indonesia’s Facebook Fanpage.
Skripsi thesis, Universitas Negeri Padang.
Abstract
This research is aimed to describe the life of undergraduates through signs,
the denotative and connotative meanings of college memes shared by Universitas
Pershitpostingan Indonesia’s Facebook Fanpage. Using a qualitative approach and
Barthes' semiotic theory (1967), this research analyzed 42 memes representing the
life of undergraduates. The main findings encompassed the dominance of verbal
signs, including textual narratives about various aspects of university life and
challenges faced by undergraduates. Additionally, the analysis indicated that non
verbal signs, such as images and snippets from movies or cartoons, played a
significant role in constructing rich visual narratives about student life. These
college memes served not only as entertainment but also reflected the reality,
challenges, and experiences of students in higher education. Denotatively, the
memes conveyed messages about various academic aspects, while connotatively,
college memes tended to exhibit a critical tone towards various aspects of campus
life. In conclusion, this research provides a deep understanding of the meanings
embedded in college memes, and comprehensively portrays the challenges,
dynamics, and humorous aspects of the university experience, strengthening
identification and solidarity among the student community
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