Adisty, Salsabila,
(2023)
Negative Representation Found in Comment of
Indonesian Female Celebgram in Halloween Celebration.
Skripsi thesis, Universitas Negeri Padang.
Abstract
The aim of this research is to analyze negative representation in the comment
section of the instagram post of Indonesian female celebgram for the 2022
Halloween. The type of this research is a descriptive qualitative research. The data
were collected from the commentary sect ion on four Indonesia’s female celebgrams
who have uploaded picture on October 31, 2022 to join the Halloween trend. There
are 70 data collected from 4 posts. The data are the analyzed by using critical
discourse analysis model purposed by Tuen Van Dijk of positive-self and negativeother
representation. The analysis is to find out discourse topics and discourse
strategies presented in the commentaries. The result of the analysis identified that
there are 5 discourse topics found, i.e., 1) Halloween is not a part of Indonesian
culture; 2) Halloween is a moment to show skimpy, sexy, and revealing outfits; 3)
Halloween is not suitable for muslims; 4) Joining the Halloween trend is a bad
example; and 5) They look ugly in the Halloween posts and 7 discourse strategies,
i.e., problematization, victim-blaming, metaphor, discrimination strategy, negative
attribution, and labeling mechanism. The research of four female celebgram
Instagram postings that occurred after the Halloween celebration on October 31,
2022, to inquire about the concept of emphasis in the statement that the ideology
developed by online users while presenting female celebrities on Instagram can be
seen in a new way by the current CDA study, were utilized to construct positiveself
and negative-others presentations in defending internet users to represent
female celebrities on Instagram, constitutes one of the keywords that the researcher
focuses on finding in this study.The researcher concentrates on detecting commonly
occurring terms and word emphasis in the sentence. Then, utilizing the four Van
Dijk techniques for fundamental macro analysis —emphasizing things that are
favorable about "us," things that are negative about "them," and de-emphasizing.
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