Fadhli, Ridhatul
(2023)
Linguistic Devices Used to Persuade and Manipulate Audiences of Political
Discourse in the 2020 Presidential Election.
Skripsi thesis, Fakultas Bahasa dan Seni.
Abstract
This study is concerned with the linguistic devices used to persuade
and manipulate audiences of political discourse in the 2020 US Presidential
election. This study focused on Donald Trump's and Joe Biden's rhetorical
and framing strategies in their speech and debate. The study aimed to find the
rhetorical and framing strategies of Donald Trump and Joe Biden and to find
how they persuade and manipulate audiences in their speech and debate. A
qualitative method was used to conduct the study to analyze the data. The
findings reveal that the rhetorical strategy, Pathos, or the appeal to emotions,
was utilized the most by Donald Trump compared to a more balanced use of
all rhetorical strategies by Joe Biden. At the same time, logos were focused
more on debates for both candidates. For framing strategies, both candidates
utilized emphasis the most to stress the importance of an issue or to
concentrate on a message. According to the analysis, Donald Trump mainly
used persuasive language, which can be seen by referencing "patriots" several
times to evoke a sense of unity, which is different compared to his debates,
where he is very manipulative in using statistics and facts that are not fully
referenced and an abundance of straight lies. This can be seen when he
claimed that he cut "drug prices," which is false. Joe Biden used a persuasive
strategy by referencing history and events such as "Charlottesville"
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