Rahmanisya, Yulia (2019) Pengaruh Perceived Value dan Perceived Risk dengan Attitude sebagai Variabel Intervening terhadap Purchase Intention Program Online Flash Sale pada Ecommerce Shopee di Kota Padang. Skripsi thesis, Fakultas Ekonomi.
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Abstract
This study to explain the relationship among perceived value, perceived risk and purchase intention, by considering attitude as the intervening effect of purchase intention. The survey was distributed in person at Padang City with 151 respondents who visited Shopee and never had a transaction on flash sale Shopee. The results of the study indicate that: (1) Attitude directly has a positive and significant effect on purchase intention, (2) Perceived risk directly has a positive and significant effect on attitude, (3) Perceived risk directly has a negative and no significant effect on purchase intention. (4) Perceived value directly has a positive and significant effect on attitude, (5) Perceived value directly has a positive and significant effect on purchase intention, (6) Perceived risk indirectly has a positive and significant effect through attitude on purchase intention, and (7) Perceived value indirectly has a positive and significant effect through attitude on purchase intention. The intervening effect of attitude is important to purchase intention.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi > Manajemen - S1 |
| Depositing User: | Mrs Risna Juita |
| Date Deposited: | 13 Sep 2021 02:15 |
| Last Modified: | 13 Sep 2021 02:16 |
| URI: | http://repository.unp.ac.id/id/eprint/33634 |
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