Adopsi Model Utaut 2 Dalam Menganalisa Pemakaian Uang Elektronik di Kota Padang Sumatera Barat

Rahmadhani, Fitri (2021) Adopsi Model Utaut 2 Dalam Menganalisa Pemakaian Uang Elektronik di Kota Padang Sumatera Barat. Project Report. Fakultas Ekonomi UNP, Padang.

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Abstract

In recent years, new financial services have emerged using technology as an intermediary medium, one of which is electronic money (e-money) Every year transactions usingelectronic money continue to increase Ones of them is the use ofelectronic money (E-Money), so a research wasconducted related totheevaluationof the nausea of E-Money in Padang City, West Sumatra. The purpose of this study was to evaluate the use of E-Money in Padang City and test the variables of the UTAUT 2 model. which influencing the use of electronic money E-Money in the city of Padang, West Sumatra. Using quantitative methods with the Smart PLS 3 analysis technique approach with 250 respondents. The sampling determination in this study used the purposive sampling method with the calculation technique of Hair Theory. The results of this study indicate that from Five hypotheses were tested, the majority of the hypotheses. Were accepted, Social. Influence (SI), Hedonic Motivation. (HM), Habit (HT), Behavior Intention (BI), and Use Behavior (UB). The benefit of this research is that itprovidesrecommendations related totheUTAUT 2Model which canbe used as aconsiderationfor futuredevelopmentof electronic money (E-Money).

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