Violine, Mutia (2019) Pengaruh Trust, Normative Influence, dan Informational Influence terhadap Electronic Word of Mouth Belanja Online Queen Gallery Melalui Media Sosial Instagram. Skripsi thesis, Fakultas Ekonomi.
|
Text
A_07_MUTIA_VIOLINE_4662_15059148_2019.pdf Download (343kB) | Preview |
Abstract
This research is a causative study that is useful for analyzing the relationship between one variable with another variable or in other words how a variable can influence other variables, namely Trust, Normative Influences and Information Effects on E-WOM. The purpose of this study was to find out consumer responses to beliefs, Normative Influences, Informational Influences on EWOM online shopping Queen Gallery on Instagram The methodology used in this study was obtained from the distribution of questionnaires. The population in this study is Instagram Queen Gallery followers. The results of the study indicate that 1. Trust has a positive and significant effect on the Electronic Word of Mouth in Queen Gallery 2. The Normative effect has a positive and significant effect on word of mouth electronically at Queen's Gallery. 3. Information Effects have a positive and significant effect on Word Electronic Mouth at Queen's Gallery
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi > Manajemen - S1 |
| Depositing User: | Mrs Risna Juita |
| Date Deposited: | 17 Feb 2021 03:27 |
| Last Modified: | 17 Feb 2021 03:27 |
| URI: | http://repository.unp.ac.id/id/eprint/30023 |
Actions (login required)
 |
View Item |
